About htpNRG
We plan to deploy solar systems across hundreds of hotels over the coming years, building up to 100 megawatts of aggregated solar capacity. This scale allows us to help relieve pressure on the aging U.S. power grid by supporting the transition to a smarter, renewable energy infrastructure. In doing so, we provide the hospitality industry with a reliable, sustainable source of electricity that delivers both long-term environmental benefits and strong financial performance.
Leading the charge is a dedicated and experienced team behind htpNRG.
htpNRG Supports
Safe Harbour Foundation
The interconnected network of smart grids, coupled with htpNRG's Digital Credits, serves as a solution to leverage underutilized assets, particularly unsold rooms in hotels. In the United States, with over 4 million hotel rooms available, more than 1.4 million rooms remain vacant every night. This initiative seeks to optimize these resources while promoting environmental sustainability and financial resilience in the hospitality sector.
Hospitality Trade Program (htp)
htpNRG was born from a simple observation: every night in America, over 1.4 million hotel rooms sit empty out of more than 4 million available rooms. Meanwhile, hotel owners face mounting pressure from rising energy costs, increased demands for sustainability from guests, and the perpetual need to upgrade amenities—all while competing with online travel agencies that command increasingly higher commission rates.
A group of experienced hoteliers recognized that this wasn't just a problem, it was an opportunity. They asked: What if we could turn empty rooms into a currency? What if hotels could acquire essential infrastructure like solar panels without cash outlays? What if the hospitality industry could take control of its own energy destiny?
These questions led to the creation of the Hospitality Trade Program (htp), and from it, htpNRG emerged as the energy arm designed specifically by hoteliers, for hoteliers. We developed a revolutionary model: hotels exchange room nights for solar installations, creating immediate value from underperforming assets while building long-term energy independence.
Our Mission
At htpNRG, our mission is to unlock the hidden value of underutilized hotel assets by converting them into permanent clean-energy infrastructure. We help hotel owners lower energy costs, improve operating margins, and advance sustainability goals without upfront capital, while delivering measurable emissions reductions and energy resilience at the property level. Through disciplined program design, strategic partnerships, and secure digital infrastructure, htpNRG creates a scalable model where unused room inventory is transformed into clean, reliable energy that benefits owners, brands, investors, and the environment alike.
Our Vision
We envision a future where the hospitality industry becomes a leader in the clean-energy transition. htpNRG aims to deploy solar, battery, and clean-energy infrastructure across hundreds of hotels, creating a distributed and resilient energy network that reduces reliance on the grid while delivering measurable, property-level emissions reductions aligned with ESG, SEC, and ISSB expectations. Beyond individual properties, this network is designed to interconnect through a platform enabled smart microgrids, strengthening energy resilience, modernizing aging grid dependencies, and supporting a more sustainable, decentralized energy ecosystem for the hospitality sector.
Our Origin Story
Supporting Safe Harbour Foundation
The perpetual demand for new amenities in the franchised hospitality industry, coupled with the escalating costs dictated by a few online travel agencies, has prompted influential figures in the Hospitality Industry to recognize the necessity for an innovative and alternative business model. This model aims to provide hotel owners with crucial equipment without incurring cash costs, thereby valorizing underperforming assets within hotels.
Our commitment extends beyond business success. htpNRG proudly supports Safe Harbour Foundation, an organization dedicated to providing safe shelter and resources to those in need. We believe that businesses have a responsibility to contribute to their communities, and SafeHarbourFoundation's mission aligns perfectly with our values of providing security, sustainability, and support.
Through our partnership, a portion of our room inventory goes toward helping SafeHarbourFoundation expand its reach and impact. Just as we help hotels create sustainable energy solutions, we support SafeHarbourFoundation in creating sustainable solutions for vulnerable populations. This partnership reflects our belief that true success is measured not just in megawatts generated or hotels served, but in the positive impact we create in communities across America.
Our Credibility & Purpose
htpNRG isn't a startup experimenting with untested theories—we're industry veterans who understand hospitality from the inside out. Our team includes seasoned hotel operators, renewable energy experts, technology specialists, and financial professionals who have successfully deployed similar models in other sectors.
htpnrg's Energy Program offers hotel owners or management companies the opportunity to outfit their hotels with solar panels at no cash cost. Our nationwide team of experienced installers ensures a seamless installation process, minimizing disruptions to the hotels' day-to-day operations. htpNRG primarily sources its equipment from top-tier suppliers.
Our purpose is threefold: environmental sustainability, economic viability, and industry empowerment. We're not just installing solar panels; we're building a new paradigm where hotels control their energy costs, reduce their carbon footprint, and monetize assets that were previously considered liabilities.
We work exclusively with top-tier equipment suppliers and maintain a nationwide network of certified, experienced installers who understand the unique needs of operating hotels. Every installation is designed to minimize disruption to daily operations while maximizing long-term energy production and savings.
Room Sales Strategy
Strategy Overview:
With htpNRG, participating hotels redeem Digital Program Credits in a manner similar to loyalty points or airline miles through htpNRG rooms accessed via an exclusive membership ecosystem and the Digital Program Credits. These room credits function as a secure digital token used to acquire hotel stays within the htpNRG network. By leveraging htpNRG’s proprietary membership base, hotels gain access to a private Guest Membership Database and an exclusive B2B distribution network of distributors. Guests, primarily corporate clients and individual club member transact within the Digital Program Credit platform, acquiring room inventory through controlled, electronic token-based transactions that preserve rate integrity while unlocking incremental demand and monetization for participating properties.
Leadership & Values
Our leadership team brings together decades of combined experience in hospitality management, renewable energy development, and innovative financial structures. We're guided by hoteliers who have owned and operated properties themselves—people who understand the daily challenges of running a hotel and the long-term pressures of maintaining profitability in an increasingly competitive market.
Our Core Values:
Transparency
We believe in clear communication and honest dealings. Every aspect of our program, from energy production forecasts to room exchange rates, is fully disclosed and documented.
Sustainability
Environmental responsibility isn't just good marketing—it's central to everything we do. We're committed to helping the hospitality industry lead the renewable energy revolution.
Partnership
We succeed when our hotel partners succeed. We're not vendors; we're long-term partners invested in your property's success.
Innovation
We continuously explore new technologies and approaches to maximize value for our partners, from integration to smart grid management.
Community
Through our support of organizations like SafeHarbourFoundation, we ensure our business creates positive ripple effects beyond our immediate industry.
The Business Case: Converting Underperforming Rooms into Renewable Energy
The mathematics are compelling: with over 1.4 million hotel rooms sitting empty every night in the United States, the hospitality industry is sitting on an untapped asset worth billions of dollars. Traditional thinking treats empty rooms as sunk costs unavoidable losses in the business model. We see them differently.
Through our innovative exchange model, hotels can convert these underperforming room nights into tangible infrastructure value. Instead of paying cash for solar installations, which typically require six-seven-figure investments per property hotels exchange a predetermined number of room nights. These rooms are then distributed through our exclusive B2B network of hundreds of distributors and our proprietary guest membership database.
The beauty of this model is that it creates value from inventory that would otherwise generate zero revenue. The rooms exchanged are typically during lower-demand periods, meaning hotels aren't sacrificing high-value inventory. Meanwhile, the solar installation begins generating immediate savings on energy costs often reducing electricity expenses of up to 75% or more.
Our Digital Program Credits system part facilitates these exchanges with complete transparency and security. Hotels maintain full control over their inventory management while gaining access to a new distribution channel that doesn't charge the exorbitant commission rates of traditional OTAs.
The long-term financial impact is significant: reduced energy costs, increased property value through sustainable infrastructure, access to new guest demographics through our membership platform, and potential revenue from excess energy production in favorable markets.
Why Hotels Trust htpNRG
Designed by Hoteliers, for Hoteliers
Hotels trust htpNRG because we're one of them. Our founders and leadership team have walked in your shoes, dealt with the same budget pressures, navigated the same franchise requirements, struggled with the same OTA negotiations. We didn't design this program in a boardroom; we designed it from behind the front desk and in the general manager's office.
Key Trust Factors:
No Upfront Cash Required
Unlike traditional solar installations or PPA agreements, our model requires zero capital investment from hotels. You exchange existing inventory—room nights—not precious operating capital.
Proven Technology
We use only tier-one solar equipment from established manufacturers with comprehensive warranties. Our installation partners are certified, insured, and experienced in hospitality environments.
Seamless Installation
We understand that hotel operations can't stop for construction projects. Our nationwide team of installers specializes in minimizing disruption while maintaining the highest safety and quality standards.
Additional Distribution Channel
Our proprietary guest database and B2B distribution network provide hotels with access to new guests, corporate and individual club members who participate in our Digital Program Credits without paying traditional OTA commission rates.
Long-Term Partnership
We maintain ongoing relationships with our hotel partners, providing monitoring, maintenance coordination, and continuous optimization of energy production and room exchange programs.
Environmental Leadership
In an era where sustainability matters to guests, especially corporate travelers and younger demographics, our program allows hotels to demonstrate genuine environmental commitment with measurable results.
Ready to Transform Your Property?
Let's explore what we can do for your property. Whether you operate a single hotel or manage a portfolio, whether you're an independent property or part of a franchise, we can design a customized solution that converts your underperforming assets into clean, renewable energy while reducing operating costs and opening new distribution channels.
The future of hospitality is sustainable, independent, and empowered. Join the growing network of forward-thinking hoteliers who are taking control of their energy destiny with htpNRG.